| Make our customers successful:
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through focused, quality products and services.
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| Increase the value of ALLAY: |
by increasing revenues and profitability as reflected in returns.
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| Take care of our people: |
by providing professional development opportunities and an enabling work environment.
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| Exploit technology: |
by experimenting with and using technology to improve our business potential.
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| Manage our company: |
by adapting and adopting effective, efficient business practices.
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| Be good citizens: |
through activities that support our local communities and the Nation. |
